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PUMA Unravels Partnership with Textile Material Innovation Company Spinnova

Sports company PUMA has unveiled a collaboration with Finnish textile material innovation company Spinnova to develop proof-of-concept products from wood-based SPINNOVA fibre for future concept collections, more so in products of PUMA’s Sportstyle category. This non-binding agreement will reserve production capacity from Woodspin. Production had initially paused at this plant, as the Respin co-owner failed to meet the terms outlined in the LOI between Spinnova and the Brazilian micro-fibrillated cellulose developer. Even though the location of this Woospin factory remains unclear- considering the building phase has been postponed- it’s expected to be close to one of Suzano’s existing pulp mills…

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