Global retailers are cashing in on Friday’s Barbie film release, reigniting the craze for the plastic doll and her hot pink, sequin-adorned universe. Fashion and footwear brands from Zara to Primark/Penneys and Gap have launched Barbie collections, while hotel chains, including Hilton and Hyatt Hotels, have Barbie-themed room suites. While the movie is marketed as a family film, it also appeals to adults who grew up with the dolls and had nostalgia for them. With many consumers spending less amid a cost of living squeeze, retailers are jumping at the opportunity to persuade shoppers to spend more on Barbie merchandise … Continue reading Global Retailers Cash in on Barbie Movie Craze