WGSN & Coloro Say ‘Luminous Blue’ is the 2027 Color of the Year

If there is one thing for sure about the coming years, it’s that they will be overwhelming. And this is mostly due to the rapid economic changes, major technological transformations, and many other factors.

Even though soothing tones like Pantone’s Mocha Mousse color of the year pick might bring a sense of calm, consumer designer trend forecaster WGSN and color partner Color are predicting that by 2027, we’ll be looking for colors that evoke joy to bring relief to modern life.

‘Both mysterious and eccentric” is how ‘Luminous Blue’ is described. The strong blue shade has been named color of the Year for 2027. According to WGSN’s senior color strategist, Clare Smith, Luminous Blue comes with ‘versatility and a broad appeal that will resonate from occasion wear to active.’

The choice of the potent tone is certainly in line with the defining theme of 2027, interconnections between polarities, which the trend forecaster said would ‘allow palettes to balance functionality, practicality and innovation with contrary themes of amusement, spirituality and emotion.”

But how is the 2027 color of the year linked to cultural trends? “Interconnectedness will be a defining trend going into 2027,” Morrison revealed. “Luminous Blue embodies looking back while also looking forward, balancing humanity’s wisdom with the speed and precision of tech and innovation,” she said.

While discussing the color’s applications in Tech, Morrison said, “The luminous quality of this blue aligns so well with creativity and innovation.” In the fashion world, Luminous Blue is modern, timeless, and a ‘sporty’ color, Paget said.

On the runaways, colors similar to the bold blue hue are trending. WGSN’s data shows that bright blues are outperforming other bright colors in both menswear and womenswear.

With this in mind, Luminous Blue is joined in the palette by tones like ‘Energy Orange’ a ‘high-vibrancy hue that demonstrates resilience in the face of change,” and ‘Meadowland Green’ a mid-green that, akin to the orange, caters to the consumer desire for safety and protection.

In the way of products, the orange refers to what will be an increased demand for adaptability, while the green intends to serve a ‘return to basics.’ To settle on the trending colors of each season, the team pulls qualitative and quantitative research to determine the emerging trends in various industries, including beauty, fashion, consumer tech, interiors, and more.