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Hailey Bieber’s Rhode Joins e.l.f. Beauty in Historic $1 Billion Deal

In a historic step for the beauty business, mass-market cosmetics company e.l.f. Beauty—known for its reasonably priced, viral products—has bought Rhode, a skincare and makeup brand owned by Hailey Bi…

by Brielle Dudek
June 29, 2025

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