The Elegance Expert Redefining Beauty: Irina Sergeeva Earns Rising Star Awards Nomination for Her Transformative Work in Beauty

The fashion and beauty industries are in for a stunning surprise; Irina Sergeeva is here to bridge the gap between elegance and entrepreneurship. She’s the soft, feminine energy defining elegance in high-class fashion.

This April 16th, the renowned elegance expert, fashion model, and founder of the French Perfumery House will take center stage at the esteemed Rising Star Awards hosted by Fashion Group International (FGI) in New York, where she is recognised as a finalist in the Beauty Category. This event, often referred to as the “Oscars of Fashion,” honors up-and-coming leaders whose creativity and determination are influencing the future of style. For Irina, this occasion represents a personal achievement and a tribute to her vision, voice, and community.

Irina’s influence can be seen on the runway and in the boardroom. As a fashion model, she has walked for NYFW25 on February, LAFW, and Miami Swim Week designers. As a businesswoman, she created French Perfumery House to introduce unusual, handmade perfumes from Paris to the American market, emphasising scent layering and sensory storytelling. Sophistication, class, and elegance… all of them combined give birth to her scents, leading her towards awards and boutique nominations. “Scent, like fashion, is a powerful tool of expression,” says Irina. “It lets us create presence, without saying a word.”

A Designer Moment with Ken Downing

To top off this milestone, Irina will be dressed for the award ceremony by none other than Ken Downing, a prominent American fashion executive and style authority. Best known for his long-standing role as Senior Vice President and Fashion Director at Neiman Marcus, Ken shaped fashion trends and curated designer selections for over two decades. He has also held top roles at Halston and HEART x Downing, and frequently appears as a style expert in media and on fashion panels.

Irina teaming up with Ken for the Rising Star Awards is not just a style statement but a stunning blend of sophistication and skill. It speaks volumes of her growing influence in high-end fashion and beauty, and her massive respect for craftsmanship and authenticity. Their partnership guarantees a red carpet spectacle that agrees with Irina’s position as style icon and industry pioneer.

French Perfumery House: Long-lasting and Seductive

Irina’s interest in perfumes started on a family vacation to the United Arab Emirates when she was a teenager. At a spa, she came across a fragrance that lasted more than twelve hours; rich, woody, and luxurious. She initially believed it was Arabic because of its strength and fashion, but later discovered it was French, from the company Les Parfums De Rosine, Paris. This discovery started her interest and appreciation of French perfume. She was particularly attracted to beautiful, long-wearing fragrances that consisted of floral and woody notes, perfumes that made a statement and reflected femininity and refinement.

Her interest finally became her mission when she contacted Les Parfums De Rosine and offered them a collaboration to distribute their scents in the United States. The partnership prompted her to open her own e-boutique, French Perfumery House, featuring unique perfumes not found in the States.

The Philosophy: Beauty, Elegance, and Feminine Energy

Irina’s profound conviction is living with purpose and feminine elegance, which is reflected through her nomination. Her lifestyle brand and Elite Woman Secrets Club are places where she empowers women to be who they truly are through style, intention, and elegance. As a numerologist and member of Vogue Club, she infuses beauty with a holistic mindset by intermixing science, spirituality, and aesthetics into her personal philosophy.

The Rising Star Awards nomination also recognises Irina’s influence as a connector and storyteller in the beauty industry. Her boutique hosts premium perfumes and teaches customers about layering, personal scent rituals, and lifestyle styling. Her presence in high-profile publications such as Women’s Journal, US Insider, Celebrity News, CT Magazine, BOLDJourney, SHOUTOUT MIAMI Magazine, and more, alongside appearances at events like the Winter Showcase hosted by America’s Next Top Model alum Victoria Henley, has positioned her as a rising authority in luxury beauty and wellness.

Her standout appearances include NYFW25 in February, NYFW on 09/6–12, 2024, NYFW on 10/11–02/24, The LA Fashion Show on 03/30, Bridal Fashion Week on 10/07/24, and the ART Basel fashion show on 12/06/24. She is signed with URGE MGMT agency.

“It’s surreal to be named alongside CFDA designers and beauty powerhouses,” Irina reflects. “But it’s a reminder that passion, when aligned with purpose, always creates momentum. I hope this inspires other women to take action and to believe their elegance is their power.” With the Rising Star Awards only a matter of days away, Irina Sergeeva’s presence as a finalist is sending excitement through the ladies who can’t wait to see her final look for the spotlight. She is raising the beauty bar, rewriting the definition of luxury, and reminding the world that elegance is far from passé. It’s the future.