The Rise of TJ Avazona: From 2 Failed Blogs, 12 Blocked Channels, and 25 Flopped Products to a Million-Dollar Agency

Late one night, a teenage boy named TJ Avazona sat on a broken sidewalk under the streetlights. He was clutching a broken Nokia phone. 

Cars were rushing past. Their sharp headlights were flashing silently. His friend came running to him, screaming about an internet job that paid a penny per click. To the ordinary human being, it would have been nonsense, and it was, but to young TJ Avazona, it was the start of a lifetime journey. 

That night began a journey filled with trial and transformation. TJ Avazona’s early ventures were chaotic experiments, two failed blogs, twelve deleted YouTube channels, and more than twenty-five unsuccessful e-commerce products. His first attempt was a daily health tips blog titled How to Make Lips Pink and Healthy. 

The blog received 100,000 visits but earned very little. The effort was not rewarding. However, he didn’t lose hope, knowing that every failure was a lesson.

He did not quit. He turned to YouTube and created documentary and animation channels. Briefly, they found some traction but got permanently shut down. He lost all his accounts and had to start from scratch again and again. 

When that did not succeed, he studied graphic design and started a Fiverr account to sell brochures and ad ideas for ten dollars apiece. The orders trickled in, but the incomes were small. Then came Shopify. TJ Avazona launched over twenty-five different products, from gadgets to hoodies, hoping for a breakthrough. After a year and a half, the results were modest, barely ten sales in his first store.

When a Chinese vendor partnership failed and his savings dwindled, TJ Avazona reached his lowest point. But fate intervened in the form of a Facebook post. The man behind the viral hoodie brand he had admired was selling a course. It was not a scam; it was the real roadmap he had been seeking. TJ Avazona invested half his remaining savings, studied every video, and applied every lesson. In months, his shop made 5,000 dollars, then 10,000 dollars, and ultimately 130,000 dollars in sales. It was his initial big breakthrough.

Then, disaster struck again. Facebook suspended his advertising accounts after he had spent 50,000 dollars. Every backup account he tried, friends, cousins, anyone willing to help, was also shut down. The setback was crushing. But TJ Avazona had one last card to play: his late mother’s old account, which was still active. 

One evening, while scrolling during dinner, he spotted a product that sparked his instincts. He worked 40 hours nonstop to get it rolling. Month one yielded 1,200 dollars, month two 5,000 dollars, month three 12,000 dollars, month four 25,000 dollars, and month five 45,000 dollars. By month six, his new shop was moving towards 100,000 dollars.

He had finally found momentum until COVID-19 hit. Shipments were immobilized for three months in U.S. ports, refunds accumulated at 15 dollars each, and advertising costs depleted his reserves. Even after trying absolutely everything right, his company went down under forces beyond his control.

Instead of giving up, TJ Avazona reinvented himself once again. With his knowledge of advertising, he began working with a Singapore-based agency during the pandemic. His campaigns achieved extraordinary results. One real estate coach earned 100,000 dollars, another made 120,000 dollars, and he cut client lead costs from 81 dollars to just 15 dollars, saving over 200,000 dollars in the process. He later helped a horse saddle brand grow from 10,000 to 45,000 dollars a month and turned a failing product in the Philippines into 1.65 million pesos in three months with a 3.87 return on ad spend.

That was the birth of Avazona Ltd, TJ Avazona’s own public relations and marketing powerhouse. What started as one man’s mission to escape failure became a million-dollar agency serving more than 1,000 clients worldwide. Today, Avazona Ltd has partnered with technology innovators like inGen Dynamics (valued at 225 million dollars), Winden, myChway, and Good Calculator, which has over 50 million users, as well as global celebrities like Tyga, who has 45 million followers. 

TJ Avazona has secured more than 3000 placements. He has changed the way visibility can be turned into credibility by combining analytical insight and strategic storytelling. This helps clients capture attention and build authority.

TJ Avazona believes that mistakes are not failures but teachers. His two failed blogs taught him that traffic without strategy is worthless. His twelve deleted channels taught him the importance of diversification. His 25 product failures taught him resilience. Each setback was a masterclass in disguise.

TJ has today demonstrated that perseverance can withstand all failures. His future book, which will include a list of fifteen entrepreneurs who overcame any obstacle and managed to achieve success, has inspiring lessons. The journeys teach to learn fast, act boldly, and never stop evolving.

Once upon a time, TJ Avazona was on the roadside with a broken phone. Today, he is leading a million-dollar company. He proves that success is not a straight line… there will always be ups and downs. He did not just build a business. He built faith.